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One of the perks of blogging is getting to work with brands. You can make receive free product, put it on your resume, and even make money from collaborations. For some bloggers, they make all their money by working with brands. Once you start to grow your blog and decide it’s time to start working with brands, you’re going to want to have a media kit on hand.
What is a media kit?
A media kit is like a resume for bloggers and influencers. It’s usually one page of all your highlights and what you want brands to know about you.
It consists of a bit about you, your blog, your statistics, reach, demographics, past collaborations, and what services you offer.
I’ve found it’s best to have it in a PDF format so that you can attach it to an email easily and it’s printable.
Why do I need a media kit?
You might be asking if you realllllly need a media kit and what happens if you don’t have one.
Having a media kit comes off as more professional. When a brand emails you and asks for a media kit and you don’t have one, it could hurt your chances of working with that brand.
It’s better to have one ready to send instead of including all of your statistics and so forth in just an email. You want to have something that is easy to read, not too busy, and full of the right information.
You also want something that is easy to scan over since most brands or PR agencies are short on time. Don’t expect them to read a 5 page story on why you started your blog, no one has time for that and no one cares. Make it short and to the point.
What should I include in my media kit?
The basics to include are as follows:
- Your name & blog name
- A picture of yourself
- Your email address / a way to contact you
- An about section with a little about you and what your blog is about
- Instagram, Facebook, Twitter, Pinterest, YouTube, monthly pageviews, monthly unique visitors
- Demographics of your audience
- Include age, gender, location (you don’t have to go too into detail)
- Past collaborations or brands you’ve worked with
- What services you offer
- Optional: Any memberships you are a part of. (Example: InfluenceHer Collective, Social Fabric, or Massive Sway.)
You should also include anything that makes you stand out. Are you a contributor to a well known blog? Have you been featured in a magazine? Can you offer anything special?
Example of a Media Kit
I created a template for a customizable media kit. It is the exact one I’ve used to secure brand partnerships and collaborations. It allows you to add photos, edit text, and change colors. It has everything ready to go for you to edit and create a beautiful media kit!
A media kit should be kept simple but on brand with your blog. If you want to know more about branding, go to this post.
Useful Blogging Information